Logo redesign for Jones Lundin Beals.

Jones Lundin Beals is an advertising industry consultancy specializing in fine-tuning client-agency relationships. The company wanted to create a contemporary identity that spoke to their focus on the interaction between agency and client. Additionally, while acknowledging the heritage of the company by retaining the names of Jones and Lundin in their branding, the company also wanted to emphasize the fact that the Beals family now runs the firm.